Major restaurant chains trying out new strategies to convince customers and incentivize them to purchase often. Rewards Program retains existing customers and entices them to spend more to earn points.
Taco Bell is an American fast-food restaurant chain that operates more than 7000 outlets worldwide. This article shares the details of how Taco Bell generates customer loyalty and what are their rewards program tactics.
Keep on reading to know more about Taco Bell’s Rewards program.
Does Taco Bell Have A Rewards Program?
Taco Bell rolled out their loyalty program Taco Bell Rewards in July 2020. Everyone can register and earn 10 points per $1 to unlock free items. It will be promoted to 11 points after you reach 2000 points. Also, you will get a tier-based reward for every 250 points.
For existing members, you can log in to your account. New members need to create an account by downloading the Taco Bell app or visiting tacobell.com
. After Sign-up you will be automatically enrolled as a member.
- Download the Taco Bell app or website.
- Sign-Up
- Select Log-In and Create an Account.
- Agree to the terms and conditions.
- Submit form.
As a bonus, new members get a free Cheesy Gordita Crunch or Doritos Locos Taco or Seasoned Beef/Bean for signing up. It is valid for 14 days.
How Taco Bell Rewards Works
To get the reward, you need to make an in-app or online purchase through your account and collect them at the drive-thru or counter by scanning the barcode on the receipt.
However, non-food purchases, delivery orders, and third-party delivery services are ineligible to earn points.
You will get a new reward once you collect 250 points and more points enable you to unlock more rewards.
When you get 2000 points your points will raise to 11 for every $1 spent and you will receive more exclusive rewards and membership upgrades.
By participating in the challenges on the app, you will earn additional bonus points. To see the latest challenges, open the “Rewards” in the app and tap the “Challenges” button.
Learn more: Taco Bell Rewards FAQ
Taco Bell Rewards Program Perks
Taco Bell members can enjoy free Doritos Locos Taco or Seasoned Beef/Bean right away for signing up that is valid for 14 days. When you earn more points you will get higher rewards and bonus points are given for completing challenges.
Below are the perks of Taco Bell Rewards.
- Bonus reward food Doritos Locos Taco or Seasoned Beef/Bean for sign up.
- Earn 10 points for every $1 spent on eligible food and beverage.
- The more point earned can unlock tier-based rewards.
- Get a new reward for every 250 points.
- Earn 2000 and receive 11 points for every $1 spent.
- Collect bonus points by participating in Challenges.
- A birthday bonus of free food and beverage is offered throughout the month.
- Limited-time offers and discounts can be redeemed with loyalty points.
There are two tier-level rewards for the members.
Hot Tier | 250 | Bean Burrito, Chips and Nacho Cheese Sauce, Crunchy Taco, Cinnamon Twists, Medium Fountain Drink. |
Fire Tier | 2000 | Chips and Nacho Cheese Sauce, Bean Burrito, Cinnamon Twists, Chalupa Supreme, Doritos Locos Tacos, Nachos Bellgrande, Regular Mountain Dew, Baja Blast Freeze. |
What You Get With Taco Bell Rewards
The earned points can be redeemed for eligible menu item purchases through the app. In the Taco Bell app, you can see the limited-time deals and offer updates under the Rewards section.
Below are some latest deals available for Taco Bell members.
| Item | Cost | Points |
| Chalupa Cravings Box | $5 | 200 |
| Beef Burrito | $1 | 200 |
| Cinnamon Twists | $1 | 200 |
| Bean Burrito | $1 | 200 |
| Chips and Nacho Cheese Sauce | $1 | 200 |
| Crunchy Taco | $1.39 | 200 |
| Chalupa Supreme | $3.39 | 2000 |
| Nachos Bellgrande | $3.99 | 2000 |
| Black Bean Chalupa | $3.29 | 2000 |
| Queasarito | $3.59 | 2000 |
| Regular Mountain Dew | $2.89 | 2000 |
The customers who earn 2000 points in a year will be rewarded a Friendsgiving Meal which consists of Cinnabon Delight Candied Yams, Rolls with Butter, Green Bean Casserole Supreme, Build-your-own Dessert Nachos.
The other Friendsgiving recipes include Crunchy Taco Shepherd’s Pie, Rolled Chicken Tacos Bisque, Fire Tortilla Chip Crusted Chicken.
You will get a birthday bonus of free Cinnabon Delight and Mountain Dew Baja Blast Freeze and get the reward any day throughout the birthday month.
Related article: Does Taco Bell Have Salads?
How Much Does Taco Bell Rewards Point Worth?
Taco Bell rewards are worth joining as they reward new members a welcome bonus free food and provide several perks for their members. The points can be earned right away after the first purchase and can be redeemed immediately.
Taking part in challenges helps you earn extra points and reach the target of 2000 loyalty points. However, only one reward can be used at a time only through the app.
The limited-time deals and exclusive offers are regularly available and you can customize the redeeming menu items.
Below are some new deals available at Taco Bell.
- Spicy Double Steak Grilled Cheese Burrito – $5.49
- Cheesy Gordita Crunch Cravings Box -$5.00
- Grilled Cheese burrito Deluxe Box-$6.99
- Nachos BellGrande Veggie -$3.99
- Cherry Twilight Freeze -$2.89
Learn more: Taco Bell Offers And Deals
How to Redeem Taco Bell Rewards Points
You can redeem the earned points through the Taco Bell app. After logging into your account, click “My Rewards” to see the latest deals and offers, select the preferred menu items and add them to the cart, and tap the “Redeem” button.
To check the available point balance, click on the Rewards dashboard where you can see three dots at the top right section. Tap on it and click “My History” in which your current balance and the time of earnings are displayed.
It may take up to 48 hours for the points to be displayed after the purchase. You need to redeem the points without much delay as they can expire 6 months after earning them.
If not redeemed, your rewards also expire on the 31st day after they are displayed on your account.
Is Taco Bell Rewards Worth Signing Up?
The freebie sign-in reward for new members makes the program worth joining. With their loyalty program, members can get free reward items such as Bean Burrito, Cinnamon twists, Cheesy Gordita Crunch, and beverages like Mountain Dew.
Anyone can get the rewards at every participating restaurant location. All you need to do is scan the barcode to receive the offers. Taco Bell is expected to offer new rewards to customers in the future.
